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BNP Paribas '2 Opera' branch in Paris
BNP Paribas (BNPP), France’s largest bank by assets, has launched its first concept store, 2 Opéra, which it will use as a lab to test customer demand for the use of the latest technology in retail banking. The branch is situated at 2, Place de l'Opera, 75002 Paris. BNPP said the store, named after the street in Paris where it is located, would improve customers’ banking experience. Following client feedback, BNPP designed the pilot branch concept over the 15 months and going forward, will analyse feedback from customers, with the aim of deploying some of the more successful aspects of the concept store across its traditional branches. The new branch is divided into 10 specific areas and has been designed to flag up the bank’s core values of commitment, approachability, learning, responsiveness and innovation.